Travel Conference – New York City, US
Virgin Atlantic were set to exhibit at an event in New York. Being a British company, they wanted to create a ‘buzz’ around the stand and get as much brand engagement as possible. They decided to have a prize giveaway of return flights from New York to London.
We suggested that they run a ‘fastest finger first’ style competition. This would then create user engagement and a competitive edge as visitors would try to beat their friends best time. We created a 9-piece interactive shuffle puzzle. A brand image was scrambled into 9 squares leaving the user to rearrange them as quickly as possible.
Visitors were required to sign up to play. This form of lead capture meant that the client had a valuable return from their interactive exhibit. All data was stored and this then also allowed for the competition winner to be contacted.
