London Vet Show – Excel, London
Gamification. Good word isn’t it! But it’s an even better way to draw a crowd to your stand or even if you just want to create that ‘buzz’ we always talk about.
We were tasked with bringing this old school, Wheel of fortune style concept to life. A large dynamic wheel was designed so that each prize could be re-named and coloured within the admin area. This allowed hosts on the stand to manage the flow of prizes available by simply using the touch screen keyboard to change the prize values.
Each day of the event recorded a total amount of spins to help gauge the user engagement.