Accountex – Excel, London
Digitising the old ‘brochure in bag’ concept is something we get ask to do a lot. Businesses are trying to be as green and Eco-friendly as possible to help bring down their carbon footprint when attending trade-shows and events. So it makes complete sense to avoid ordering plastic bags with glossy brochures in, that are then handed out to anyone and everyone that walks within 5 meter radius of the stand!
For this particular project, we started by looking at how many categories we should split the literature into. Creating clean menus and sub sections allowed us to keep the user navigation to a minimum as to avoid getting lost in a labyrinth of portholes, only to access one brochure before attempting to scramble back out to seek a different category.
Once a layout was finalised, we set about adding in all of the PDF literature that delegates could view and add to their ‘basket’ if the wanted to request a digital copy be sent to them. We designed a custom HTML template ready for our app to populate and send to each visitor with links to their requested files.
A high footfall across the stand meant that the ‘Content Hub’ was used constantly and with each visitor leaving their contact details, with full GDPR consent, then gave the client many leads to follow up post show.